Politics Home

The Politics Home platform was crafted to consolidate all the latest political news into one easily accessible space. Additionally, it aimed to serve as a platform for cross-selling supplementary offerings, including magazine subscriptions and a “Plus” service, providing members with the opportunity to actively engage in crucial policy debates.

Recognising the inadequacies of the existing product and the evolving needs of the business, the development of the new system became paramount. Central to this endeavour was the imperative to deliver political breaking news promptly, a cornerstone of the platform’s appeal.

In ensuring the new product fulfilled both business imperatives and user expectations, meticulous attention was paid to refining the user experience. It was imperative that users not only received an upgraded experience from the previous iteration but also found added value in alignment with the website’s new objectives.