PlayStation Plus Rewards
PlayStation wanted to add an extra incentive for people to sign up or renew to PlayStation Plus, so that’s why PlayStation Plus Rewards was created. The research was vital to this project to see what other systems were doing well and what their pitfalls where. Making sure the process was simple, quick and easy to access via a mobile phone was vital.
This was an EU based initiative, thereby gathering their insight and learning from their experience was vital for the success of the project.
The key for this project was to ensure that all requirements were met for each locale and that new offers could be accessed with ease, and that all scenarios were clearly signposted.